KFC released its latest film ‘Kshamata’. Directed by acclaimed filmmaker Shoojit Sircar, the film was launched on occasion of International Day of Sign Languages at an exclusive screening at PVR Chanakyapuri, Delhi, by Moksh Chopra, GM, KFC India and Shoojit. The heart-warming film is a glimpse into the life of Ishmeet, portrayed by Ashmit Kaur & Sapna Soni, as she breaks the societal shackles of what she can and cannot do.
The screening was followed by a panel discussion with Moksh, Shoojit, Ritu Sharda, Chief Creative Officer, Ogilvy and Dr Sujaya Banerjee, Founder & CEO, Capstone People Consulting & Founder Women Leadership Forum of Asia as the panellists’ exchanged views on unlocking potential for the Speech & Hearing Impaired (SHI). Urging people to #SpeakSign, guests at the event were tutored in basic Sign Language by Indrajeet, a specially abled team member of KFC.
KFC India has been a pioneer in enabling the Speech and Hearing Impaired by extending employment & growth opportunities to them since 2008, employing & supporting more than 150 Speech & Hearing-Impaired team members are present. To mark the occasion of International Day of Sign Languages this year, the #SpeakSign campaign was rolled out in 33 Special KFC restaurants (restaurants operated by specially abled team members) across 19 cities, encouraging customers & team members to communicate only in sign language. With KFC Kshamata, the brand has pledged to drive 2X empowerment by 2024, by doubling the number of Special KFC restaurants and increasing the women workforce at their restaurants.