KFC India has announced a partnership with the Indian Deaf Cricket Association (IDCA). The joint announcement was made by Mr. Sumit Jain, President, Indian Deaf Cricket Association and Mr. Moksh Chopra, Chief Marketing Officer, KFC India along with Captain of the women’s national cricket team Mithali Raj, at a press briefing held in Delhi. The brand comes on-board as the ‘Principal Sponsor’ for IDCA starting this year, until the ICC Cricket World Cup for the Deaf in 2023.
Taking forward the objective of nurturing potential with its KFC Kshamata programme, the brand will facilitate conducting tournaments, building visibility and exploring growth opportunities for speech &hearing-impaired cricketers, along with the Indian Deaf Cricket Association. Sharing his thoughts on the partnership, Sumit Jain, President, Indian Deaf Cricket Association, expressed, “As an affiliate to the Deaf International Cricket Council, we look forward to the Deaf World Cup with the best players to represent India on an international stage.”