KFC India hosted the biggest virtual burger party of the year. KFC’s Big Burger Bash was indeed a party like no other as it brought together burger lovers, popular social media stars, food communities, bloggers and consumers from across the country, to relish their favourite new Value Burges. Attending the party, legendary actor & KFC fan Anil Kapoor shared his love for KFC burgers and posed for pictures with other participants at the Bash. With about 500 people coming together from across cities, this was indeed the first-of-its-kind and largest gathering of people coming together virtually for a burger party.
Moksh Chopra, Chief Marketing Officer, KFC India said, “KFC’s Value Burgers have been garnering much love amongst consumers since their launch earlier this year. In fact, Anil Kapoor’s epic dialogue from the campaign film has created much buzz on social and online mediums. We invited our KFC fans to come together and celebrate their shared love for burgers. Having the legendary Anil Kapoor is a part of the Bash meant it wasn’t just the biggest bash of the year, but the most exciting too!”
The Value Burgers campaign that was launched earlier this year has been popular with consumers and netizens alike, with Anil Kapoor’s dialogue – ‘Agar ye bun tikki burger hai to mai Sonam Kapoor hu, mooch ke saath’ been recreated by many enthusiastic fans. The KFC Value Burger range starting at just Rs 69 is available across KFC restaurants and on the KFC app and website too.
