India’s leading feminine care brand, Whisper has entered into a partnership with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool.
In an effort to help young girls achieve their full potential, the movement begins with shedding light on the impact of 2.3-Crore girls dropping out of school – leading to 2.3-Crore unfulfilled dreams – due to lack of period education and protection. Bhumi Pednekar, a strong believer in empowering young girls, continues to be a part of the movement, championing the cause of making menstrual hygiene a priority in India. Last year, Whisper launched the #KeepGirlsInSchool movement, mobilizing support across touchpoints which impacted over 40-Lakh school girls and drove awareness among 2.5-Crore people in India.
Whisper and UNESCO released a heartwarming film that illustrates the journey of the playful innocence of a schoolgirl with boundless dreams coming to a grinding halt due to the lack of period education and protection. It urges people to be the agents of change and join the movement by making a mindful choice as every purchase of Whisper pads helps #KeepGirlsInSchool.