One of India’s leading Ayurvedic personal care brands Medimix announces Katrina Kaif as its brand ambassador. Medimix has grown synonymous with ‘skincare, the natural way’ over the last 50 years.
With its positioning “Get SkinFit with Fast Acting Ayurveda”, the brand aims to reach the youth who are increasingly getting conscious of chemical-free, natural-ayurvedic products without compromising on efficacy. Katrina Kaif has chosen to go skin fit by trusting the goodness of Ayurveda and its best ingredients in the Medimix Soap & Bodywash range. In the new campaign, Katrina will personify a girl, bold in her pursuit, pushing boundaries to do little ‘manmarziyaan’, by living fearlessly and carefree about her skin. She does so by trusting Medimix for her skincare and protection from external conditions.
The Chairman and Managing Director of Cholayil Private Limited Mr. Pradeep Cholayil said, “We have a range of products that are filled with potent Ayurvedic ingredients like our 18 Herbs Classic soap that has 18 best herbs from nature that keep us SkinFit.”