Thomas Cook (India) Limited, a leading player in India’s foreign exchange market, has appointed Bollywood star Kartik Aaryan as the brand ambassador for its newly launched prepaid multicurrency Borderless Travel Card. The strategic move aims to target India’s millennials and Gen Z travelers, a segment that is rapidly driving outbound travel growth. The Borderless Travel Card offers a seamless, secure, and convenient solution for international travelers by eliminating the hassle of managing multiple currency cards, lounge access passes, SIM cards, and cash. The campaign, featuring Kartik in a relatable story of two friends planning a holiday, highlights how the card simplifies forex challenges faced by travelers.
Deepesh Varma, Executive Vice President of Foreign Exchange at Thomas Cook India, expressed optimism about the young traveler segment and emphasized Kartik’s appeal as a perfect fit to inspire this demographic. Kartik Aaryan himself lauded the card’s multi-currency support and worldwide acceptance, calling it a “game-changer” for India’s travel-hungry youth.
In Kolkata, the Borderless Travel Card launch is expected to resonate strongly with the city’s young and aspirational travelers who increasingly seek smooth and innovative travel solutions. With Kolkata’s growing outbound travel trend, Thomas Cook aims to capitalize on this momentum by leveraging Kartik’s pan-India appeal and the card’s convenience. The campaign will roll out across digital, connected TV, and social media platforms to maximize reach among India’s young travelers.