Fanta, the beloved beverage brand under Coca-Cola India, has launched an innovative campaign spotlighting the art of ‘Fnacking.’ The campaign, featuring Bollywood heartthrob Kartik Aaryan, aims to elevate the snacking experience by pairing Fanta Orange with an array of favorite snacks. The concept of ‘Fnacking,’ a blend of ‘Fanta’ and ‘snacking,’ encapsulates the essence of indulgence and flavor experimentation. With Fanta as the catalyst, consumers are encouraged to explore unconventional snack combinations, turning every bite into a multisensorial delight.
Kartik Aaryan, known for his charismatic presence, brings his playful charm to the campaign, showcasing the fun and excitement of ‘Fnacking.’ His endorsement of Fanta as the perfect accompaniment to snacks further accentuates the brand’s commitment to enhancing moments of joy and vibrancy.
Conceptualized by Ogilvy, the campaign promises to captivate audiences across various platforms, including television, digital media, and outdoor advertising. Sumeli Chatterjee, Senior Category Director of Sparkling Flavors at Coca-Cola India and South-West Asia, expressed enthusiasm for celebrating ‘Fnacking’ as a unique sensorial experience, elevating snacking to new heights of enjoyment.In response, Kartik Aaryan shared his excitement about being associated with Fanta’s innovative campaign, emphasizing the brand’s indulgent and flavorful proposition.