Navratna, the leading ayurvedic cool oil brand under Emami Ltd, is set to kick off a refreshing summer campaign, enlisting the comedic prowess of Kapil Sharma and his gang. In a bid to provide a cool escape from the scorching heat, Navratna Oil introduces a series of TV ads and digital content featuring Sharma alongside his quirky accomplices – Kiku Sharda, Gaurav Gera, and Sumona Chakravarti.
Under the theme “Thandak Ka Badshah, Raahat Ka Raja,” the campaign aims to tackle everyday chaos with a burst of laughter and relaxation. A two-minute champi (head massage) with Navratna Oil promises to leave consumers feeling “thanda thanda cool cool.”
Harsha V. Agarwal, Vice Chairman and Managing Director of Emami Limited, expressed delight in the unique collaboration, emphasizing Sharma’s ability to alleviate stress through humor. Kapil Sharma, in turn, highlighted the synergy between Navratna’s stress-relief properties and his comedic approach. Renowned director Shujaat Saudagar has helmed the campaign, aiming to resonate with Navratna’s diverse consumer base. With a market share of around 67% and a presence in over 48 lakh outlets across India, Navratna continues to solidify its position as the go-to cool oil brand, endorsed over the years by stalwarts like Amitabh Bachchan, Shah Rukh Khan, and Salman Khan.
