Kansai Nerolac Paints Limited is the largest industrial paint and third largest decorative paint company of India based in Mumbai. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third largest market share with 15.4% in the Indian paint industry.
Kolkata, 22nd May 2020: Kansai Nerolac Paints Ltd. (KNPL) has recently
announced a first of its kind industry-wide initiative, titled #PaintTheirFuture, to
extend a helping hand to the painter community in India. As part of this initiative, a
crowd sourced fund has been created to provide financial aid to painters and their
families in case they get infected by the novel Coronavirus. The fund has been
created in association with one of India’s largest and trusted donation platform,
‘GiveIndia’.
To this effect, the brand has released a video featuring Mr. Anuj Jain, Executive
Director, Kansai Nerolac Paints Ltd. appealing to citizens to contribute as much as
they possibly can to safeguard the lives of painters who have always spread cheer
by transforming people’s homes using colors and their own hardworking and skilled
hands. The amount collected through this platform will be used to provide financial
aid of up to Rs 7000 each, to those painters suffering from Covid-19. Nerolac has
further made an initial contribution of INR 500,000/- to set up the fund.
The painter community in India comprises of approximately 2.5 million workers and
like other daily wage earners they too are in grave financial distress because of this
adversity. This is an initiative to extend support to secure the lives of these painters
and their families in case they are unfortunately struck with this adversity.
The brand has also made an appeal to all the brands in the segment, encouraging
them to come together for this cause.
Kansai Nerolac was one of the first brands in the country to announce relief
measures immediately after the first nationwide lockdown was announced.
Anticipating the financial adversity that the situation was about to have on people at
large, especially the daily-wage earners, the brand announced an early
disbursement of funds to its painter community falling under the Nerolac Premium
Painter Pragati (NPP Pragati) Programme. The initiative provided much need interim
relief to over 30,000 painters.
Contributions can be made on the GiveIndia website through the following link
https://painttheirfuture.giveindia.org/
Each and every citizen of the country is busy and tensed due to pandemic and all the people from whichever background they belong are contributing to save the life of poor and needy people.