JSW MG Motor India has announced a first-of-its-kind Assured Buy Back Program for its electric vehicles, extending guaranteed resale value benefits from 3 years to up to 5 years. With this initiative, MG becomes the first car brand in India to offer assured buy-back for such a long ownership period, aimed at boosting confidence among EV buyers. Customers can receive a guaranteed resale value ranging between 40% and 60% at the end of the selected tenure. The program also covers commercial MG ZS EV fleet vehicles up to three years old or with mileage up to ₹60,000 per year. The scheme is facilitated exclusively by Lockton India Insurance in partnership with Zuno General Insurance.
MG Motor India Managing Director Anurag Mehrotra said the initiative would address worries around resale value and make EV ownership easier and more predictable. The program operates independently of finance or loan schemes and allows customers to retain, surrender, or upgrade their vehicle at the end of the chosen period.
In Guwahati, dealers and customers see the assured buy-back program as a move that may encourage more urban buyers to consider EVs, especially first-time users who worry about depreciation and resale uncertainty. With charging networks slowly expanding in Assam, market observers believe the scheme could help drive EV adoption in the Northeast by offering greater financial security and peace of mind. Zuno General Insurance and Lockton India said the partnership supports India’s growing EV ecosystem by offering simple, transparent, long-term value assurance to customers.