Johnson’s Baby, the world’s No. 1 baby care brand, has launched its upgraded product range with advanced skin-science formulations and sustainable packaging under the theme “Better for Baby, Better for Mum, and Better for the Planet.” The brand also rolled out its new campaign “It’s Pure Love” featuring Bollywood duo Anil and Sonam Kapoor, celebrating everyday moments of bonding between parents and babies.
The refreshed range features gentle formulations that are 100% doctor-tested and enriched with natural ingredients like Aloe Vera, Vitamin B5, milk protein, and turmeric. Johnson’s Baby promises up to 72 hours of moisturization and triple protection against germs, dryness, and irritation. The new bottles are made with 50% post-consumer recycled plastic, reflecting the company’s sustainability commitment.
The “It’s Pure Love” campaign film, conceptualized by FCB Ulka, highlights the timeless bond between mother and child and Johnson’s Baby’s role in nurturing that connection. Johnson’s Baby continues to hold strong trust among young parents, with local retailers noting rising interest in eco-friendly and dermatologically safe baby care products. The brand’s sustainable, science-based relaunch is expected to further strengthen its foothold among urban families in Assam and the Northeast.