Johnson’s Baby has strengthened its long-running neonatal care initiative by supporting the training of more than two lakh healthcare workers across India to handle birth asphyxia, one of the leading causes of newborn deaths within 24 hours of birth. The programme, running for 16 years in partnership with a leading paediatrician association, focuses on Neonatal Resuscitation life-saving interventions needed in the first minute of birth.
India records nearly 1.25 lakh newborn deaths annually due to conditions such as birth asphyxia, which is preventable with timely action. States like Uttar Pradesh and Bihar have shown progress, but reducing neonatal mortality remains a priority. Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing at Kenvue India, said the brand’s mission is to protect babies “from the first moment of life” through training, awareness and high-quality products.
To amplify awareness, Johnson’s Baby has launched a digital campaign film showcasing the critical “Golden Minute.” The company has also collaborated with Padma Shri folk singer Malini Awasthi to recreate the traditional ‘Sohar’ song titled Pahila Saans, with streaming proceeds supporting the training programme further.