Johnson’s Baby has launched a new digital campaign featuring Bollywood’s Anil and Sonam Kapoor, emphasizing the science behind baby eye care. The campaign highlights that babies blink less frequently than adults, making their eyes more vulnerable to irritants.
Conceptualized by DDB Mudra, the ad film showcases a playful staring contest between Anil Kapoor and a baby, creatively demonstrating the importance of using gentle, tear-free products. Johnson’s Baby, a market leader in baby skincare, pioneered its No More Tears® formula to ensure irritation-free cleansing. The company will drive engagement through influencer partnerships and retail activations.
Manoj Gadgil, VP Marketing at Kenvue, stated, “For 130 years, we have led the baby skincare category with science-backed innovations. This campaign reinforces our commitment to safe and gentle baby care.” Anil and Sonam Kapoor also expressed their trust in Johnson’s Baby products. With a strategic mix of digital promotions and on-ground activations, Johnson’s Baby aims to strengthen its foothold in India’s expanding baby care market.