JK Tyre& Industries Ltd., a trusted name in the Indian tyre market, is bringing motorsport excitement to consumers across the North-East with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control.” The high-adrenaline tour, scheduled from April 12 to 22, will rev up the streets of Kohima, Aizawl, Shillong, Guwahati, and Gangtok with thrilling racing showcases and stunt performances.
The event features a mix of electrifying experiences—international Formula 4 and Wolf cars, drifting in high-performance Lexus and BMW cars, gravity-defying superbike stunts, and junior karting sensations—all running on JK Tyre’s Levitas Ultra range. For consumers, it’s not just a spectacle but a demonstration of the brand’s commitment to performance, safety, and innovation.
The festival is expected to boost consumer interest in high-performance tyres and reinforce the brand’s emotional connect with the region’s youth and adventure enthusiasts.