JK Maxx Paints has launched its latest campaign, ‘GharAaneKeBahaane’, highlighting how vibrant walls spark joy, conversations, and community connections. The campaign features actors Jimmy Shergill and MinisshaLamba, reuniting after nearly two decades. Shergill plays homeowner Sharma Ji, whose freshly painted home becomes a hub for neighbourhood gatherings, social media reels, and friendly visits, reflecting the quirky yet heartwarming nature of Indian communities.
The humorous campaign blends traditional neighbourhood nosiness with modern trends like online meetings and influencer reels, showing how JK Maxx Paints transforms walls into vibrant backdrops of togetherness. “Paint is not merely a finishing touch, it’s the foundation for making a house truly a home,” said Nitish Chopra, Business Head, White Cement and Paints Business, JK Maxx Paints.
In Kolkata, the campaign is expected to resonate strongly with urban homeowners, where apartments and independent houses increasingly rely on aesthetic appeal and social media-friendly interiors. Local retailers report rising demand for colourful, long-lasting paints as consumers seek products that combine durability with visual vibrancy. JK Maxx Paints’ campaign reinforces its tagline ‘Khushiyonke Rang’ and is now live across television, digital, and social media platforms, aiming to position the brand as a choice for both quality and joyful home experiences.