Human Mobile Devices (HMD) has launched a new campaign featuring acclaimed actor Jimmy Shergill for their HMD 105 and HMD 110 feature phones. Shergill, known for his roles in Hindi and Punjabi cinema, headlines the ‘Khoob Chalega’ campaign, which spans out-of-home (OOH), social media, and digital platforms.
HMD’s collaboration with Shergill underscores their commitment to providing reliable and innovative communication devices. Ravi Kunwar, VP of HMD India and APAC, expressed enthusiasm about the partnership, stating, “Jimmy’s strong, resilient, and relatable persona perfectly embodies the spirit of our feature phones, which are designed to be durable, dependable, and accessible to the masses.”
Shergill shared his excitement about the alliance, highlighting the reliability and accessibility of HMD’s feature phones. “These phones stand out for their reliability and accessibility, which are essential for everyday users. I’m excited to represent a brand dedicated to delivering quality and dependability to millions across India,” he said.In Patna, the campaign is generating significant buzz, with local markets anticipating a surge in demand for the HMD 105 and HMD 110 models. The affordability and durability of these feature phones are expected to appeal strongly to consumers in Patna, who value practical and dependable mobile solutions.
