Classic Legends has announced its participation in the Indian Super Gaming League (ISGL) 2026, bringing its Jawa, Yezdi and BSA motorcycle brands to India’s emerging esports and gaming community. The engagement will begin in Chennai, one of the cities on the ISGL calendar, before expanding across the league’s national footprint.
Launched by LetsGameNow, ISGL is positioned as India’s first franchise-based national esports league, featuring a city-backed format connecting teams, gamers, creators and fan communities through a national championship pathway. Classic Legends said its brands will be showcased across ISGL venues and experience zones, allowing audiences to interact with them beyond conventional motorcycling platforms.
The company sees common ground between motorcycling and gaming, citing skill, self-expression, mastery and community as shared characteristics. Through the association, Classic Legends plans to connect riders, gamers, creators and enthusiasts while introducing younger audiences to the Jawa, Yezdi and BSA Kommuniti.
Anupam Thareja, co-founder, Classic Legends, said the two communities are driven by skill, individuality and a strong sense of belonging, adding that the partnership will help the brands engage with audiences spanning riding, gaming and creator communities.
The association could provide Classic Legends with another youth-focused platform to deepen brand engagement in Kolkata, particularly among digitally connected motorcycle enthusiasts and younger consumers interested in lifestyle-led communities.