Jaipur Rugs, a leader in handcrafted rug production, is set to launch “Rug Utsav,” an annual month-long festival celebrating India’s rich textile heritage. This year’s event aims to surpass last year’s remarkable ₹15 crore in sales, targeting ₹50 crore through enhanced outreach across India.
Visitors can explore over 5,000 exquisite rugs, including exclusive deals on the innovative “Manchaha” collection.The festival not only showcases the intricate craftsmanship of artisans but also offers unique experiences, such as weaving workshops led by master craftsmen.
As Jaipur Rugs continues to expand its global presence, with 17 stores in key cities, the Kolkata market is poised to engage customers eager for these unique, culturally rich products. With a growing interest in artisanal goods, Kolkata’s audience will play a pivotal role in the festival’s success.”Rug Utsav is a celebration of creativity and heritage,” says Yogesh Chaudhary, Director of Jaipur Rugs.
