A recent survey by ITC’s Sunfeast Mom’s Magic has revealed that only 7% of daughters in India receive equal inheritance through a will, highlighting a significant gender disparity in inheritance rights. The survey underscores the prevailing belief that “betiyan paraya dhan hoti hain” (daughters are someone else’s responsibility), which continues to influence families across the nation.
Ali Harris Shere, Chief Operating Officer of ITC’s Biscuits & Cakes Cluster, emphasized the campaign’s goal to empower mothers as catalysts for change. “Mothers, who have often faced unfair treatment themselves, can now inspire a shift in their families towards equal inheritance rights for their daughters,” he stated.
The ‘Will of Change’ initiative encourages mothers to challenge societal biases and advocate for their daughters’ rightful inheritance. It features an emotional film starring Shefali Shah and Manish Chaudhari, depicting a mother who confronts ingrained biases during a will-making process. In Guwahati, the initiative resonates deeply, as local mothers seek to challenge traditional norms and ensure equal rights for their daughters, making strides toward a more equitable future. For more information, visit WillofChange.com and join the movement today.