ITC Sunfeast has launched its latest innovation, the ‘Super Egg & Milk’ Biscuit, designed to enhance children’s nutrition through a tasty and convenient option. This launch follows a unique conference featuring representatives of hens and cows, humorously addressing the challenge of making milk and eggs more appealing to kids. The event included a panel of experts, including Mr. Madan Mohan Maiti from NECC West Bengal, Dr. Dulal Chandra Sen from IDA East Zone, and celebrity mom Koneenica Banerjee.
The panel highlighted the importance of eggs and milk in children’s diets, noting their rich nutritional profile including proteins, vitamins, and iron. ITC Sunfeast’s new biscuit aims to address a market gap by combining these essential nutrients into a single, accessible product. The biscuits are available in South and East India at Rs. 5, Rs. 10, and Rs. 30, reflecting ITC’s commitment to offering affordable, nutritious options.
In Guwahati, the launch of the Sunfeast ‘Super Egg & Milk’ Biscuit is expected to resonate well with local parents looking for nutritious, easy-to-consume options for their children. The introduction of this product aligns with the growing demand for healthier snacks in the region, providing a much-needed boost to the market for value-added food products.
