ITC Limited, a leading multi-business enterprise in India, has released a special postal stamp in New Delhi to commemorate the International Year of Millets. The stamp celebrates the Shree Anna and nationwide efforts to raise awareness on millets.
The exclusive stamp was released by Shri Kailash Choudhary, Minister of State for Agriculture and Farmers’ Welfare, in the presence of Sushri Manju Kumar, Chief Post Master General, Department of Post, Ministry of Communication, and Shri S. Sivakumar, Group Head – Agri Business, ITC Limited. ITC remains committed to helping India Eat Better and raising awareness on millets, a movement spearheaded by the Prime Minister.
Stamps are symbols of honor and cultural value, and the ITC Mission Millets Stamp celebrates Shree Anna and marks a milestone in India’s journey to educate, empower, and encourage millet farming and consumption. The ITC Mission Millets postal stamp emphasizes sustainable farming and farmers’ role in connecting millet-based recipes. It features a sketch illustration of the collaboration between ITC’s Agri Business Division, Foods Business Division, and ITC Hotels, showcasing millets’ journey from farms to ITC’s food production factories and their incorporation into nutritious dishes by ITC Hotels chefs.