ITC Bingo! Introduces Bingo! 2X Hot and Spicy Korean-style chips in three sizzling formats: Bingo! Original Style, Bingo! Hashtags and Bingo! Potato chips. Bingo!, the first Indian brand to introduce Korean-flavored savoury snacks, acknowledges the growing popularity of Korean culture among Indian consumers.
To amplify the launch and tap into the K-wave, Bingo! has collaborated with popular South Korean singer Aoora for a new song, “Maeun Maeun,” which means “Spicy, Spicy” in Korean, with the music video created by Tonic Worldwide. The brand’s fun, catchy song, paired with the brand’s vibe, effectively leverages the popularity of Korean pop culture to generate buzz around the launch of Bingo! 2X Hot and Spicy Korean-style chips. Mr. Suresh Chand, VP & Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, commented on the launch, “Infused with Korean-inspired flavours tailored to the spice-loving palates of India, we are confident that this range will delight our consumers.”
Bingo! is planning a 360-degree media campaign to engage its audience and generate pre-launch excitement. The brand will use social media, K-Pop and Gen Z music lineups, and music channels to position the song as engaging content. Promotional spots will be strategically placed across movie, music, and entertainment channels.
