Ai+ Smartphone has announced an exclusive brand alliance with Indian cricketer Ishan Kishan, aligning its technology-driven identity with the player’s aggressive, boundary-pushing approach to the game. The company said the partnership reflects a shared belief that ambition should not be limited by access, positioning both the brand and the cricketer as symbols of performance without compromise.
Ai+ Smartphone, which focuses on delivering modern technology at accessible price points, said the collaboration comes at a time when it is preparing to launch its upcoming Nova Series. As part of the association, Kishan will feature in the brand’s campaigns and initiatives, including exclusive behind-the-scenes cricket content created using Ai+ devices.
Commenting on the development, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “Ishan Kishan represents something that resonates deeply with what Ai+ Smartphone stands for. He didn’t wait for permission to back himself… Bringing Ishan on board reflects the kind of brand we are becoming as we prepare for the next phase of our journey.”
Kolkata, a key metro market with strong demand for mid-range smartphones, could play a crucial role in Ai+’s growth strategy. With consumers increasingly seeking high-performance devices at competitive prices, the brand’s positioning and celebrity endorsement are expected to strengthen its visibility and appeal in the region.