iQOO has announced the launch of the iQOO 15 Apex, a new colour variant of its flagship iQOO 15, featuring a bold design and upgraded display capabilities. The device is available for pre-booking starting today and will go on sale from April 6 at 12 noon across iQOO.in, Amazon, vivo exclusive stores, Reliance Digital outlets, and select retail stores. Priced at ₹72,999 (net effective ₹66,999) for the 12GB+256GB variant and ₹79,999 (net effective ₹73,999) for the 16GB+512GB model, the Apex edition introduces a laser holographic dynamic particle design. It features a Samsung 2K M14 LEAD OLED display with 2600 nits HBM brightness and up to 6000 nits peak brightness, offering enhanced clarity and visibility.
Powered by Snapdragon 8 Elite Gen 5 processor and a Supercomputing Chip Q3, the smartphone supports 144Hz adaptive refresh rate, Dolby Vision, and TÜV Rheinland-certified eye protection. It houses a triple 50MP camera system, 7000mAh battery with 100W fast charging, and IP68/IP69 durability ratings.
Customers can avail offers including free iQOO TWS, bank discounts up to ₹6,000, and no-cost EMI options. In Kolkata, premium smartphone demand continues to rise, especially among young consumers and gamers seeking high-performance devices. Retailers indicate that feature-rich flagships like the iQOO 15 Apex, with high refresh rate displays and gaming-focused hardware, are gaining traction. The availability across both online and offline channels, including large-format retail stores, is expected to further boost adoption in the city’s competitive premium smartphone segment.