MyMuse is India’s first and leading sexual wellness brand, founded by husband-wife duo Sahil and Anushka Gupta. Over the past three years, MyMuse has sparked a movement, encouraging Indians to see pleasure as a key part of their wellness journey. The brand has become a catalyst for India’s changing views on intimacy, helping people prioritise connection and self-discovery.
Until MyMuse came along, finding quality intimate products in India was a challenge. The market was flooded with cheap, unsafe options, often hidden away and treated as shameful. While discussions about sex and sexual health were growing on social media; intimacy and pleasure were rarely part of the conversation. Sahil and Anushka realised there was a huge need for high-quality products that made people feel good—physically and emotionally—and set out to fill that gap.
When MyMuse launched, their approach wasn’t just about selling products – It was about starting a new kind of conversation. The founders drew on personal experiences and years of rigorous research to create products designed specifically for modern Indians—discreet, easy to use, and perfect for beginners. This, paired with educational content creation and early support from top publications like Vogue and ELLE, helped MyMuse stand out and establish itself as a trusted, trailblazing brand in the sexual wellness space. MyMuse has opened the door for more open and honest conversations about intimacy in India.