In just three years, Alexa has grown to be the most loved voice service. And now, Amazon India announced the 3rd anniversary of Alexa in India.
Puneesh Kumar, Country Leader for Alexa, Amazon India said, “Be it the Echo device in the living room, 100+ Alexa built-in devices or your favorite smartphone, it is heart-warming to see users across the length and breadth of the country across age groups find value and adopt Alexa in their daily lives.”
Customers spoke with Alexa throughout the day, from playing music, managing to-do lists, setting alarms, telling kids’ stories, controlling smart lights and appliances, to playing their Kindle and Audible audiobooks to asking for the weather, cricket scores, and other real-time information. Hundreds of millions of Hindi speaking customers used Alexa. Customers in India like talking to Alexa and are interacting millions of times each week in English, Hindi, and Hinglish. They interacted with Alexa 67% more in 2020 as compared to 2019.