A potential shortage of Liquefied Petroleum Gas (LPG) in India may lead to increased demand for instant tea products, as observed by Dinesh Bihani from the Guwahati Tea Auction Buyers Association. Traditionally, tea preparation involves boiling water and milk on LPG stoves, but supply disruptions could prompt consumers to turn to instant tea, which only requires hot water. This adaptability makes instant tea appealing for urban households, offices, and locations with limited LPG access. The trend may accelerate growth in the value-added tea segment, which encompasses instant tea powders, premixes, and ready-to-drink options. These products, which utilize processed tea extracts, offer convenience and longer shelf life. India’s capability in instant tea manufacturing is expanding, and sustained LPG disruptions could catalyze a broader consumer shift towards these options. For regions like Assam, this could create new value addition and export opportunities amid rising global demand for convenient beverages, although traditional brewed tea remains integral to Indian culture. The evolving consumption patterns favoring convenience and energy efficiency could significantly boost the instant tea market in the near future.
Instant Tea Demand Likely to Rise Amid LPG Supply Issues, Says Guwahati Tea Auction Buyers’ Association
