The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan.
The INDIAsize multicity sizing survey using non-contact human-safe 3D body scanning technology will enable India to come up with standard body size for Indian population. To achieve the target to cover more than 25000 (Twenty-Five Thousand) people in the age group of 15- 65 years in six different cities located in six regions of India, 3D body scanning technology has been executed in NIFT Shillong and at Union Christian College, Umiam Khwan, Ri Bhoi District, Shillong, Meghalaya.
The survey is being carried since July 2021 by support of the Design Smith Pvt. Ltd. who are the On Ground Execution partner for this project. Director NIFT Shillong- Dr Arindam Das has stated that “People participated in full strength to help create history and much-needed body size data which will help many industries to design products as per Indian body types”.