A study by Nielsen Media India on behalf of Amazon India has found that Indian consumers are bullish, excited, and more eager-than-ever to shop online during this festive season. 81% of consumers indicated strong sentiment and intent to shop online, with 78% trusting online shopping and 1 in 2 intending to increase online spending compared to last year.
Consumers expect a wide selection, unmatched value with competitive pricing, and the convenience of easy returns and exchange, which is driving the core online shopping experience. The study also revealed that for 68% of consumers, Amazon.in is their go-to and convenient online shopping destination, with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping.
Some of the key findings of the study include: (1) 87% of consumers in metros and 86% across tier-2 cities prefer to shop online this festive period. (2) More than 70% of consumers wait for online festive shopping events to purchase electronic items, with attractive offers (76%) and new brand launches (75%) being the core drivers. (3) 3 in 4 consumers wait for online festive shopping events to purchase large appliances. (4) Amazon.in is the most preferred online shopping brand for consumers across Apparel, Footwear & Fashion Accessories (38%) and Beauty (35%) this festive season. (5) 41% of consumers embrace Amazon.in for all their Grocery needs, making it their most preferred brand to shop online this festive period. (6) Digital payment methods are on the rise, with 42% of respondents choosing UPI for online festive shopping. In addition, 57% indicated that their favoured digital payment method for earning rewards and cashback is UPI.Overall, the study indicates that Indian consumers are optimistic about online festive shopping this year and are expected to spend more than ever before.
