IndiaFirst Life Insurance Company Limited (IndiaFirst Life) has launched 18 new agency branches in less than three months under its strategic expansion initiative, #AgencyNirmaan. The move aims to strengthen its presence across India and enhance access to life insurance solutions for underserved communities.
Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life, emphasized the importance of this expansion, stating, “The growth of our Agency channel fortifies our presence while complementing our Bancassurance business. We aim to transform into a multi-channel distribution organization with plans to establish ~100 branches in the next two to three years.” SumeetSahni, President – Agency Channel, highlighted that the initiative not only expands their branch network but also contributes to socio-economic development through employment opportunities and financial security.
The newly inaugurated Guwahati branch plays a crucial role in the company’s expansion. With active recruitment of advisors, the branch is set to boost life insurance penetration in Assam. Guwahati, a key commercial hub in the Northeast, presents significant growth opportunities as demand for personalized insurance solutions grows among urban and semi-urban communities. IndiaFirst Life’s #CustomerFirst approach, supported by modern facilities and community outreach programs, aligns with the national vision of “Insurance for All by 2047.”