Amazon has announced that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF2022 started at midnight of Sep 22nd with Prime Early Access and went live for all customers on Sep 23. Customers loved crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs)
Bharat continued to shop safely on Amazon.in with 80% of new customers from tier 2 & 3 towns. Amazon India had 1.2X higher Prime member sign-ups vs 2021; 3 out of 5 signups coming from beyond the metros like Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara. Over 4,000sellers witnessed sale growth of more than 5X during the festive period with 25 products being sold every second. Manish Tiwary, Country Manager, Amazon India, said, “We are delighted by the increase in new Prime member sign-upsthis festive season especially from tier 2-3 cities, andcustomers continue to reinforce their trust on Amazon as their preferred online shopping destination.
This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’”. Amazon Fresh orders grew by 29% vslast year. This festive season, shopping was made more affordable for customers with offers from 7 Banks and 1 payment partner (RuPay); the offers were accessible to 79% of India’s credit card baseand 93% of India’s debit card base.