In a thrilling culmination of the ICC Men’s T20 World Cup 2024, hosted across the USA and the West Indies, India emerged triumphant, securing the prestigious title. Celebrating both cricket excellence and environmental sustainability, Coca-Cola India and the ICC introduced the ‘Made in India’ National and Cricket 4 Good Flags, crafted entirely from recycled PET bottles.
These innovative flags, measuring 35 meters by 20 meters, were prominently displayed during the tournament’s national anthem ceremonies, symbolizing a unique blend of sportsmanship and eco-consciousness. Each national flag utilized approximately 11,000 PET bottles, while the ICC Cricket 4 Good Flags employed 2,000 bottles, all processed by Go Rewise and Ganesha Ecoverse Limited.Coca-Cola India’s initiative marks a significant step forward in promoting circular economy principles within global sports events. The flags, certified under the Global Recycled Standard (GRS), underscore Coca-Cola’s commitment to sustainability by reducing carbon emissions and landfill waste.
Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia, expressed, “We’re thrilled to merge cricket passion with sustainability at the ICC Men’s T20 World Cup 2024. These recycled PET flags exemplify our dedication to environmental responsibility and innovation.” Highlighting the Kolkata market perspective, these flags not only resonated with fans worldwide but also showcased India’s prowess in recycling technology. This initiative not only enhances the tournament’s ambiance but also inspires global efforts towards a greener future.
