IIFL Group, one of India’s largest financial services conglomerates, is organizing the IIFL Jito Ahimsa Run to be held on April 2, 2023 across 23 countries and 65 cities in India, aims to create Guinness Book of World record. This is the largest such run for the cause of peace and non-violence and is organized by the ladies wing of Jito (Jain International Trade Organization) and IIFL.
The IIFL Jito Ahimsa Run is a run to create awareness for a better world and bring peace and nonviolence in our surroundings. ‘Ahimsa’ means forgiveness, positivity, cosmic love, strength and brotherhood. It is a run for all communities, genders and age group, and the idea of the run is collective strength and inclusion.
The run is held on Mahavir Jayanti, when we pay respect to Lord Mahavir – Lord of Forgiveness. One can register for IIFL Jito Ahimsa Run at https://ahimsarun.com/ to become a part of the run. The registration link opens on March 17, 2023 and one can chose the city and country they want to run in. IIFL Group is a pioneer of financial inclusion in India, providing loans to 8 million unbanked and under banked customers, and supporting girl child education, health, poverty alleviation and livelihood.