ICICI Prudential Life Insurance has upgraded its distribution technology platform with the launch of ‘ICICI Life Partner Stack 2.0’, adding AI-enabled tools, deeper partner-system integrations and digital capabilities aimed at improving advisor productivity and simplifying customer journeys.
The upgraded platform supports advisors and distribution partners across product identification, personalised quotations, onboarding and customer servicing. Its eQuote App uses an AI-based product recommender to suggest solutions based on customer segments and life stages, while LIVA, an AI-enabled chatbot, provides access to product features and quotations.
Chief Distribution Officer Amish Banker said the platform is aimed at making operations simpler and more customer-friendly, allowing partners to focus on understanding and serving customer needs.
Partner Stack 2.0 integrates with partner CRM platforms and enables API-based service requests, including group claims and servicing requirements. Integration with databases such as UIDAI, CERSAI, Vahan, GSTN, EPFO, CAS and Perfios can pre-fill up to 70% of application forms, reducing documentation requirements.
The platform also supports ASBA and WhatsApp-based premium payments and AI-enabled pre-issuance video verification. The company has more than 200 partner-system integrations, with 99% of business applications received digitally. In Q1 FY2027, it recorded 27 million digital service interactions, while 54% of savings policies were issued the same day. Its claim settlement ratio stood at 99.3%, with a one-day average turnaround for non-investigated individual death claims.