ICICI Prudential Life Insurance launched ICICI Pru Platinum, the Company’s first unit-linked product (ULIP) which aligns distributor payouts to their customers’ fund value – the distributor commissions are linked to their customers’ Assets under Management. This unique product incentivises distributors to encourage their customers to stay invested for the entire policy tenure. Notably, it offers customers a cost and tax-efficient route to build wealth over the long-term.
The company offers value-based distributor payouts to encourage long-term investment behavior and unlimited free asset class switches without cost or tax implications. It offers various Protection and Savings products based on customers’ life stage requirements, providing financial safety nets and achieving long-term goals.
ICICI Pru Platinum offers unlimited free asset class transfers without any cost or tax implications. Customers can choose from an array of 21 funds under this product, comprising 13 equity and four each in the debt and balanced categories, besides offering an option of four portfolio strategies. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Platinum, our Company’s first unit-linked product designed to make distributor payouts aligned to their customers fund value, promoting the long-term interests of both.
