ICICI Prudential Life Insurance has entered into a corporate agency agreement with NSDL Payments Bank. Under the agreement, ICICI Prudential Life will provide its customer-centric protection and savings products to customers of NSDL Payments Bank. These insurance products will enable NSDL Payments Bank customers to provide financial security to their families and help them achieve their financial goals.
This is also an effort by ICICI Prudential Life Insurance to cover the uninsured population of the country by offering its innovative and easy to understand life insurance POS products on NSDL Payment Bank’s exhaustive point of sale (POS) network. POS life insurance products are very easy to understand and can be purchased in a completely hassle-free manner. To start with, ‘iProtect Smart’, a term plan that offers protection and ‘ICICI Pru ASIP’, a unique savings product offering guaranteed maturity benefits, will be provided.
Mr. N S Kannan, MD & CEO, ICICI Prudential Life Insurance, said, “We are delighted to partner with NSDL Payments Bank. The key objective of both the partners is to leverage technology to provide a hassle-free and immersive experience to customers. This partnership will help the bank’s customers leverage our digital platform to conveniently purchase life insurance products.” Mr Ashutosh Singh, CEO, NSDL Payments Bank said, “The partnership with ICICI Prudential Life Insurance is a significant one as it will allow our customers the opportunity to discover some of the most relevant products for their lifestyle and income levels.”
