Huggies, the iconic brand by Kimberly-Clark, launches its new campaign #SahiWaliFeeling in its quest to partner with new moms in their inexplicable expedition of ‘motherhood’. The brand aims to champion the power of a mom’s instinct by advocating the belief that #MomWaliFeelinghai #SahiWaliFeeling.
Introduced through a TVC, the launch of the campaign will be supported by a high decibel integrated marketing overture, rooted in the product promise of softness and brand philosophy of further tightening the bond between a mother and her baby through the ties of trust and assurance. Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly-Clark India said, “As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings this to life in the context of the moms of today.”
