The American menswear brand from Arvind Fashions Limited, ARROW announced fashion icon and superstar, Hrithik Roshan, as a brand ambassador and kicked off its campaign ‘On Top of the World’ featuring the actor. This announcement comes ahead of the brand’s big-city expansion plans and launch of 25 new ‘New York’ style fashion stores. This ‘On top of the world’ campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. The ARROW Campaign is conceptualized by WYP Creatives and shot by ace director and photographer, Tejal Patni.
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The campaign ‘On Top of the World’ featuring Hrithik Roshan will be out on all major print and digital platforms from mid-September onwards and will set the tone for an exciting festive season ahead for brand ARROW. Since 1851, ARROW has always been an authority on premium elegant fashion – and now with its three distinct collections, it continues to evolve and excel to meet the evolving needs of an ARROW man. These three collections include an ‘Interesting formals’ range that suits corporates, a stylish yet relaxed workwear line – ‘ARROW Sport’ and cool young fashion in ‘ARROW New York’ line.