Emami Agrotech Ltd, the edible oil and foods arm of Emami Group, has appealed to the Howrah civil court in West Bengal against the advertisement claim of Marico Ltd’s Saffola Soya chunk.Emami Agrotech has appealed to the Howrah civil court in West Bengal against the advertisement claim of Marico Ltd’s Saffola Soya chunk.
Emami Agrotech argued that the advertisement, titled “Bharatborsher sobcheye naram ar sushsadu soya” (Bengali), is misleading, demeaning, and disparaging not only their soya chunks but other soya products across India, harming the brand’s image and misleading the public. The court has ordered a temporary injunction on the Saffola Soya advertisement.
The Howrah Civil Court said in its order dated 18th October, 2023 stated, “The defendant/company is restrained from broadcasting/telecasting the impugned advertisement depicting that their soya chunks are the best products amongst all similar competing products across India till November 23, 2023.”