How GST 2.0 Spurred Consumer Frenzy?

The launch of GST 2.0 on September 22 marked a transformative moment for Indian consumers, sparking enthusiasm across markets even before the Navratri festivities began. The automobile sector witnessed record-breaking figures as the new tax regime removed the compensation cess on cars and reduced GST on sub-4 metre vehicles to 18%. Maruti achieved its highest-ever single-day performance in 35 years with 80,000 inquiries and 30,000 deliveries, while bookings for small cars soared 50% above typical festive levels. Hyundai and Tata Motors also saw strong numbers, with Hyundai billing 11,000 vehicles and Tata delivering 10,000 cars with 25,000 inquiries.

E-commerce platforms like Flipkart and Amazon experienced a surge in traffic, especially from loyalty program members. Fashion brands like The Pant Project and Snitch reported 15-40% increases in online sales. Electronics sales jumped significantly due to lower prices—split ACs dropped by ₹3,000–₹5,000 and premium TVs by up to ₹85,000. Brands like Haier and Blue Star reported up to double the usual sales. Overall, GST 2.0 delivered instant consumer relief, rejuvenated demand across sectors, and kickstarted the festive season with record sales, widely seen as a timely “Diwali gift” to the nation.