A small-town dream from West Bengal is finding national reach with a little help from smarter payments. BetterHut, an online platform founded by brothers Nabin and Prabin Bera, has been empowering rural youth to earn through digital commerce since 2019. The early days were not easy. Finding products, managing marketing, and delivering on time were big challenges. As the business grew, high payment gateway charges became another problem. “Our previous gateway charged around 2% or a little more, which reduced our profits,” says Nabin.
That changed last month when Nabin discovered Cashfree Payments’ initiative to offer payment gateway rates at just 1.6%, which is the industry’s lowest. What drew him in wasn’t just the attractive rate, but the intent behind the campaign: Cashfree’s commitment to empower budding startups and growing businesses by making digital payments more affordable and accessible. Any business that onboards Cashfree Payments before 31st December 2025 can use its payment gateway at 1.6% for one year. After switching to Cashfree Payments’ 1.6% plan, BetterHut saw immediate savings on every transaction. The lower rate freed up funds that the team used to strengthen marketing and improve product quality. “What we saved on payment costs, we put back into growth,” says Nabin. “It made a visible difference within weeks.”
BetterHut serves customers across India smoothly, even during the busy festive season. “Running a national business from a small town feels amazing. Cashfree has made it possible,” says Nabin proudly. As BetterHut prepares to launch new “Figital” (physical + digital) products, its story shows how the right payment partner can help a small idea grow into a big dream. For startups that want to scale faster and save more, Cashfree Payments is the way forward.