House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its latest campaign, Yaaron Wali Baat 2.0, highlighting the unforgettable “firsts” shared among friends. Headlined by brand ambassador Kartik Aaryan, the campaign, titled Karo Kuch Pehli Baar Jab Saath Hon Yaar, combines humor, nostalgia, and energy to showcase how friendship inspires courage and memorable experiences.
The film features Kartik motivating a hesitant friend to try something new, followed by playful reenactments of historical firsts—from the moon landing to the invention of social media—underscoring that the seemingly impossible is achievable with friends by your side. “Friendship has always been at the heart of House of McDowell’s Soda,” said Varun Koorichh, VP and Portfolio Head – Marketing, Diageo India, emphasizing the campaign’s aim to inspire young audiences to create meaningful shared memories.
Kolkata has responded enthusiastically to the campaign, with outlets reporting increased engagement on in-store displays and social media touchpoints. Retailers note a surge in purchases of McDowell’s Soda multipacks, reflecting the city’s affinity for youth-focused, lifestyle-oriented beverage campaigns. The campaign will span social media, Out-of-Home, and shopper platforms, reinforcing McDowell’s Soda as a brand synonymous with friendship, aspiration, and emotional resonance. Kartik Aaryan described the campaign as a celebration of bonds that last, turning moments into stories that endure.https://www.youtube.com/watch?v=9_P84yCq_jw