Honda Motorcycle & Scooter India (HMSI) has elevated the #GoRidin spirit with the inauguration of premium big bike business vertical – Honda BigWing in Jorhat, Near KG Nursing Home, Opposite UCO Bank,Jail Road, Jorhat. Honda’s premium motorcycle retail format is led by the BigWing Topline in top metros and BigWing in other demand centers.
Adorned with the black & white monochromatic theme, BigWing showcases the displayed vehicles in their full glory. Ensuring safety and convenience of customers, Honda BigWing brings Immersive Digital Experience.
The virtual platform allows customers to experience the complete fun motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home. Speaking on the inauguration of BigWing inJorhat, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter Indiasaid “Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in Jorhat and bring to experience our mid-size range of premium motorcycles.” Further strengthening its penetration across the country, customers can now experience the differentiated Silver Wings at over 100 operational touch points.