Honda Motorcycle and Scooter India (HMSI) conducted a road safety awareness campaign at Bahula S.S. High School, reaching over 1,300 students and staff members. The initiative aimed to instill responsible road habits among young individuals and contribute to reducing traffic-related incidents.The campaign featured interactive sessions, including theoretical safety riding lessons, danger prediction training, road safety quizzes, helmet awareness activities, and hands-on riding trainer exercises. These activities were designed to engage participants and leave a lasting impact on their approach to road safety.
HMSI has been actively promoting road safety in West Bengal, educating nearly 3 lakh individuals to date. The company’s broader mission aligns with Honda’s global vision to achieve zero traffic collision fatalities by 2050. It also supports the Government of India’s goal to halve road accident fatalities by 2030.
Bahula highlights the growing need for road safety initiatives in rapidly expanding semi-urban areas. With increasing two-wheeler usage in the region, awareness campaigns like HMSI’s are crucial in fostering a culture of responsible riding and driving. Ensuring that young riders understand the importance of road discipline will contribute to safer commuting experiences.As part of its corporate social responsibility, HMSI continues to expand its outreach through safety training parks, digital learning platforms like E-Gurukul, and partnerships with schools nationwide, reinforcing its commitment to making India’s roads safer.