Celebrity Chef Harpal Singh Sokhi has teamed up with Godrej Vikhroli Cucina, the owned media platform of Godrej Industries Group (GIG), to bring a vibrant yet natural twist to Holi celebrations. In a special Instagram video, Chef Harpal demonstrates how to prepare Thandai using Godrej Jersey Milk, ensuring rich flavors without artificial food dyes.
Traditionally, festive foods have been infused with synthetic colors, but Chef Harpal challenges this trend by creating Thandai in four dazzling natural shades. From saffron’s golden hue to the deep pink of rose petals, the rich green of pistachios, and the striking blue of blueberries—nature offers a colorful alternative. “Holihai, doston! Rang barse, par sirf natural waale!” exclaims Chef Harpal, emphasizing the importance of using real ingredients.
Shantanu Raj, Head of Marketing at Godrej Jersey, highlighted the brand’s commitment to purity, stating, “Thandai truly comes to life with high-quality milk, and Godrej Jersey Milk enhances its authenticity.” With Holi festivities gaining momentum in Guwahati, the demand for dairy products, especially premium milk, sees a sharp rise. Consumers are increasingly seeking natural and healthier options, making Godrej Jersey Milk a preferred choice for festive delicacies. The shift towards authentic flavors aligns well with Assam’s growing preference for traditional yet innovative culinary experiences.