Honda Motorcycle and Scooter India’s (HMSI) National Road Safety Awareness Campaign reaches Bongaigaon in Assam. The two-day camp (27-28 May, 2022) at the Abhayapuri College in Bongaigaon witnessed spirited participation from over 2,000 college students and staff members for safe riding practices. HMSI’s road safety instructors utilized the age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.
It made learning fun through the Scientifically Devised Learning Module – Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation, and safe riding etiquettes. Practical Learning – A special training activity on Honda’s virtual riding simulator was executed to experience over 100 possible dangers on road. Interactive Session – Participants were given danger prediction training known as Kiken Yosoku Training.
Existing Drivers Honing Riding Skills – Students & school staff members have tested their riding skills through slow riding activities and riding on narrow planks. Learning in a Fun Way – Honda also conducted fun educational activities like road safety games and quizzes on daily basis.
As announced in April 2021, ‘Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050’. Skilled safety instructors conduct daily programs at its 10 adopted traffic parks and 7 Safety Driving Education Centres. All 1000+ dealerships spread road safety awareness to over 45 lakh Indians. In May’20, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul which has sensitized 7 Lakh+ Indians on the importance of being aware & responsible road users.