H&M has announced an exciting collaboration with renowned Indian designer Anamika Khanna, bringing her eclectic style and craftsmanship to a global audience. The collection, featuring womenswear, menswear, jewelry, and accessories, will launch in select stores and online at hm.com and Myntra on September 5, 2024.
Anamika Khanna, known for her fusion of traditional Indian silhouettes with modern tailoring, aims to showcase India’s sartorial heritage on the international stage. “This collection allows me to take something Indian and make it global and contemporary,” Khanna remarked, highlighting the importance of redefining Indian fashion beyond mere costume.The collection boasts fluid, flattering styles with vibrant colors, patterns, and hand-embroidered embellishments.
Women’s pieces include draped skirts, airy kaftans, and silk pajama ensembles, while men’s offerings feature traditional cuts revitalized with graphic prints and painterly motifs. Anamika’s signature intricate jewelry, crafted from reclaimed metal, further accentuates the line. In Kolkata, where fashion enthusiasts eagerly anticipate the launch, H&M’s Woodburn Central store is poised to be a hotspot. The collection’s mix of traditional elements with modern appeal is expected to resonate strongly with Kolkata’s discerning shoppers, blending heritage with contemporary chic.
