H&M launches S/S 2025 collection with Tyla, FKA twigs & Caroline Polachek, eyes strong market demand

H&M has unveiled its Spring/Summer 2025 collection, merging bohemian elegance with rock-inspired fashion. The collection, fronted by Tyla, FKA twigs, and Caroline Polachek, will launch in two phases, with the first drop hitting stores and online platforms on March 20, 2025.

With a strong emphasis on festival-ready fashion, the collection features sheer blouses, crocheted dresses, pleated ruffle skirts, studded blazers, and multi-pocket leather jackets. Accessories, including slouchy shoulder bags, snake-print slippers, biker boots, and antique-style jewellery, add to its versatility. Eliana Masgalos, H&M’s Design Director, emphasized the collection’s homage to different stages of femininity, blending 70s, 90s, and modern-day aesthetics.

In Kolkata, where demand for premium high-street fashion is on the rise, H&M is expected to see strong sales. With an expanding base of young, fashion-conscious consumers, retailers anticipate high demand for festival-inspired apparel, particularly in urban shopping hubs such as Quest Mall and South City Mall. To reinforce its brand positioning, H&M will host a fashion and music festival in Los Angeles on April 9, 2025, celebrating its deep connection with global fashion and culture.