H&M India has launched its Festive Collection 2023, a collection personified by sparkle and shine. The collection features party-ready ensembles with strong shoulders, cropped tops, and draped details. The collection features rhinestones, sequins, and high-shine fabrics, and a strong color palette of hot pink, orange, red, sand, gold, and black. The collection aims to draw upon the beauty and merriment of the season. Draping along the waistline, shoulder lines, and across the body accentuates the female form, while long trousers and skirts contrast with alluring cropped tops. Tonal looks are vital, but the play of different fabrics and embellishments makes it playful and modern.
H&M has launched a sophisticated campaign featuring actress Athiya Shetty and models Anjali Torvi, Ashley Radjarame, and Zinnia Kumar in a stunning palace setting. The campaign, shot by renowned fashion photographer Gregory Harris, invites viewers into the world of The Festive Collection, featuring vivid colors, sparkle, and joy. The first drop will be available in stores and online from October 12th.
Eliana Masgalos, Concept Designer at H&M, says, “The Festive Collection comes at such a special time of year and we’re thrilled with the collection. The collection is positively radiating with shine and sparkle, and we can’t wait to see everyone in their party looks!”