Hisense, a global powerhouse in consumer electronics and appliances, has announced an ambitious plan to expand its footprint in India, particularly targeting the eastern region. This strategic move includes bolstering its retail network and introducing a diverse range of premium products such as televisions and air conditioners.The company aims to collaborate closely with key retail and distribution partners to offer consumers cutting-edge technology products at competitive prices.
This initiative underscores Hisense’s commitment to capitalizing on growth opportunities in eastern India and becoming a preferred brand choice for consumers.”We have aggressive channel expansion plans in India aimed at capturing significant market share,” stated Mr. Pankaj Rana, CEO of Hisense India. “With over 1,000 product experience zones and partnerships with top distributors, we aim to provide consumers with firsthand experiences of our premium products and advanced features.”
Hisense has achieved global recognition, ranking second in global TV shipments and leading in 100-inch TV shipments in 2023, as per OMDIA’s global TV report. The company’s commitment to excellence extends to strategic sports partnerships, including its recent collaboration as an Official Partner of UEFA EURO 2024™. In Guwahati, Hisense’s expansion promises to introduce a wide range of technologically advanced products, enriching consumer choices and reshaping the city’s retail landscape.